Branding With Social Media
Your professional FaceBook page, your LinkedIn profile, your Twitter account, and your professional blog – and any other social media outlet you utilize – should all have similar tone and a … Continue reading…
Notes From the Field.
Thoughts and advice from a travel, tourism and hospitality copywriter.
Flies Carrying Ads
What? Flies carrying ads? Yes, you heard correct, folks. I’m still a little miffed at the ads on my cell phone, so this latest is truly interesting. I have no … Continue reading…
To Blog or Not to Blog
That is the question. FaceBook, LinkedIn, Twitter – many have jumped on the bandwagon. Increasingly, many people feel compelled to publish a blog. But how do you know if a … Continue reading…
10 Questions to Ask when Developing Social Media Strategy
Simply slapping together a FaceBook page, LinkedIn site, and a Twitter account does not a social media strategy make. Per Dr. Sean Carton’s article in InView!, following are ten questions … Continue reading…
Krispy Kreme’s Demise
Ever since I’ve noticed that all the stand-alone Krispy Kreme locations were shutting down, I’ve been fascinated with the demise of Krispy Kreme. They sell a great product – cheap, … Continue reading…
Twitter and PR
Jeff Davis, a recent speaker at the 2009 Chesapeake Conference, is somewhat of a local expert on social media and, specifically, how to use it for public relations and marketing. … Continue reading…
2009 Chesapeake Conference
The 2009 Chesapeake Conference and Best in Maryland Awards on Tuesday, October 6 was a great day of learning, networking, connecting, and planning. It was a jam-packed day of multiple same-time sessions, … Continue reading…
Chesapeake Conference
Does your social media knowledge need a shot in the arm? Looking for a way to network with public relations professionals? Want to hear the latest PR trends, tips, and … Continue reading…
Setting up a Shingle
I’ve written before about the hit that marketing, advetising, and public relations takes during a recession. I serve on the Board for PRSA-MD, and half of the Board members have … Continue reading…
Social Media Guidelines
We’ve all heard about the companies whose social media policies reek of Big Brother – no blogging, tweeting, posting, e-mailing about the companies, its clients, or its products. The most … Continue reading…