How to Pitch Your Story
Check out the post I wrote on PRSA-MD’s Chesapeake Conference page on this topic (repeated below). A successful pitch is the key to any public relations effort. After all, your … Continue reading…
Notes From the Field.
Thoughts and advice from a travel, tourism and hospitality copywriter.
Legal Risks of Social Media
The Twittering of President Obama’s off-the-record comments regarding Kanye West’s performance at the VMAs may hit home to many of us the unforeseen ramifications of the Big Brother, 360-degree ramifications … Continue reading…
Advertising in a Recession
It seems that when a recession arrives, the first things to go are marketing, advertising, and public relations: the staff, the budget, the strategy. However, this is probably the worst … Continue reading…
School Starts
No matter how old we get or how many years separate us from the last time we sat in a classroom, the fall always seems to bring the promise of … Continue reading…
Gain an Advantage in the Tourism Marketplace
Attention, all travel and tourism PR practitioners!I don’t know about you, but I’m always interested in hearing tips and tricks from industry insiders. Thursday morning, September 17, is the day … Continue reading…
Cautionary Tale
I enjoy the professional advantages of social media sites and tactics such as FaceBook, LinkedIn, and, of course, Twitter as much as the next person, but I also enjoy playing … Continue reading…
New Tools
I know many people hate blogs – how can you possibly keep up with them all? Well, I regularly read a selection from the top marketing and PR blogs (according … Continue reading…
Leadership
I’ve been thinking of reading Seth Godin’s latest book, Tribes. In it, he addresses the concept of leadership. His blog has an excerpt from the book, which alone has prompted … Continue reading…
Clif Bar Ads – Hilarious!
I am a triathlete. I love triathlons, and am fascinated by the sport. In fact, I write regularly on the subject of triathlons as the Baltimore Triathlon Examiner (please don’t … Continue reading…
The Importance of Customer Service
Do you and your family have a black list of stores you will no longer shop at? My husband and I certainly do. Do you want to know why these stores … Continue reading…