Per Public Relations Tactics’ August 2009 issue, a poll by Harris Interactive shows that 55% of consumers use marketing communications as a source of information to make their purchasing decisions.
To break it down, 36% use company Web sites and 19% use print media advertising. Face-to-face meetings with company rep accounts for 22%, while 21% is input from family, friends, and peers, and 19% are consumer reviews.
Once again, the importance of marketing communications is revealed – make sure yours are top notch!
