There seems to be some proof that the recession is turning around – both locally and nationally.
Locally, Joanna Sullivan of the Baltimore Business Journal interviewed 10 ad agency heads and described some of them as “downright giddy.” They are hiring and pitching new business, and their clients are spending more.
Nationally, a Council of Public Relations Firms (CPRF) survey reports similar news. Interesting stats from the survey are:
- Compared to the first half 2009, 74% of firms have seen an increase in revenues so far in 2010 (Q2 survey)
- 82% of firms expect to see the demand for digital and social media services increase in 2010 (according to a Q4 2009 survey)
- According to the following percentage of Council members, Consumer (56%), Healthcare (46%), and Technology (37%) had the most new business activity during Q1 2010
It appears that the PR and advertising fields are being revived by crises and social media!