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Public Relations

Crazy PR and Social Media Requests

Throughout my career, I’ve had to have many conversations with clients about realistic vs. unrealistic expectations and requests. Even though my first instinct is to say, “I’ll definitely work on … Continue reading…

Categories Public Relations

Increase in PR and Advertising Jobs

There seems to be some proof that the recession is turning around – both locally and nationally. Locally, Joanna Sullivan of the Baltimore Business Journal interviewed 10 ad agency heads … Continue reading…

Categories Advertising, Jobs, Public Relations

Jobs if you Love the Internet

And I always thought I spent alot of time online… Turns out that is because of my job! CareerBuilder – as reported by CNN – has determined the top five jobs for … Continue reading…

Categories Public Relations, Social Media

Booming PR Industry

If you saw the January 14 posting by The Economist claiming that the PR industry is booming and, like me, you said “WHAT?”, then read on. I read a few … Continue reading…

Categories Public Relations

Biggest PR Disasters of the Decade

Can you tell I love the end of the decade, when you get the roundup of the best and worst across a multitude of categories? Well, kids, today it’s the … Continue reading…

Categories Public Relations

Creative PR Ideas – Holiday Themed

Often, the best part of our job is being able to think outside the box. Conversely, often the hardest part of our job is thinking outside the box. Here are … Continue reading…

Categories Public Relations

2009 Chesapeake Conference

The 2009 Chesapeake Conference and Best in Maryland Awards on Tuesday, October 6 was a great day of learning, networking, connecting, and planning. It was a jam-packed day of multiple same-time sessions, … Continue reading…

Categories Marketing Strategy, Public Relations, Social Media

Chesapeake Conference

Does your social media knowledge need a shot in the arm? Looking for a way to network with public relations professionals? Want to hear the latest PR trends, tips, and … Continue reading…

Categories Professional education, Public Relations

Setting up a Shingle

I’ve written before about the hit that marketing, advetising, and public relations takes during a recession. I serve on the Board for PRSA-MD, and half of the Board members have … Continue reading…

Categories Advertising, Marketing Strategy, Public Relations

How to Pitch Your Story

Check out the post I wrote on PRSA-MD’s Chesapeake Conference page on this topic (repeated below). A successful pitch is the key to any public relations effort. After all, your … Continue reading…

Categories Public Relations
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Clients are Raving!

Hooks Readers
“Laura consistently displays strong communication, PR and leadership skills...She's a strong, creative writer who understands what hooks a reader."
- C.C., IWIF

Honored to Work With Her
"I would be honored to work with her anywhere and at any time."
- C.C., PRSA Board Member

Gets It Done Right
“I've been consistently impressed with her work, her work ethic and her work attitude.”
-P.H., Mariner Management

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