Apple’s Mac Marketing
Conceptually, has there ever been a better ad campaign than the “Hi, I’m a Mac” series? Seriously. These ads are engaging, entertaining, and creative, while also being informative – subtly … Continue reading…
Marketing Strategy
PR, Marketing, Communications – Oh My
I just spent a jam-packed weekend at the Public Relations Society of America’s (PRSA) Leadership Rally in New York City, and left not only with tons of ideas for our … Continue reading…
Pitchmen – Snake Oil Salesmen or Genius?
If any of you have seen the Discovery Channel’s new television show, Pitchmen, you’re more than likely as fascinated by and addicted to it as I am. The show airs … Continue reading…