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Marketing Strategy

Are these the top 10 marketing failures of all time?

Do you remember any of these? The (supposedly) top 10 marketing failures of all time. Like it? Share it!DiggitEmailFacebookGoogleLinkedinPinterestRedditStumbleuponTumblrTwitter

Categories Marketing Strategy

Hilarous Marketer-Bashing Video

I honestly think this video is the brainchild of someone in either sales or legal – classic marketer “enemies”. Hilarious stuff – I particularly enjoyed the buzzwords pepperred throughout (yes, … Continue reading…

Categories Marketing Strategy

Krispy Kreme’s Demise

Ever since I’ve noticed that all the stand-alone Krispy Kreme locations were shutting down, I’ve been fascinated with the demise of Krispy Kreme. They sell a great product – cheap, … Continue reading…

Categories Marketing Strategy

2009 Chesapeake Conference

The 2009 Chesapeake Conference and Best in Maryland Awards on Tuesday, October 6 was a great day of learning, networking, connecting, and planning. It was a jam-packed day of multiple same-time sessions, … Continue reading…

Categories Marketing Strategy, Public Relations, Social Media

Setting up a Shingle

I’ve written before about the hit that marketing, advetising, and public relations takes during a recession. I serve on the Board for PRSA-MD, and half of the Board members have … Continue reading…

Categories Advertising, Marketing Strategy, Public Relations

Advertising in a Recession

It seems that when a recession arrives, the first things to go are marketing, advertising, and public relations: the staff, the budget, the strategy. However, this is probably the worst … Continue reading…

Categories Advertising, Marketing Strategy, Public Relations, Recession

Gain an Advantage in the Tourism Marketplace

Attention, all travel and tourism PR practitioners!I don’t know about you, but I’m always interested in hearing tips and tricks from industry insiders. Thursday morning, September 17, is the day … Continue reading…

Categories Marketing Strategy, Public Relations

Purchasing Decisions

Per Public Relations Tactics’ August 2009 issue, a poll by Harris Interactive shows that 55% of consumers use marketing communications as a source of information to make their purchasing decisions. … Continue reading…

Categories Communications, Marketing Strategy

Web 3.0

I recently read an article in The Public Relations Strategist, a publication of PRSA, titled “Envisioning Web 3.0” by Jeffrey Barrett. I didn’t realize there was a Web 1.0, let … Continue reading…

Categories Marketing Strategy, Public Relations, Web

YouTwitFace – Thanks, Conan!

“YouTwitFace.” I love it! Conan certainly got it right. Everywhere you go, someone is talking about who they’re friends with on FaceBook, while someone else is twittering away on their … Continue reading…

Categories Marketing Strategy, Public Relations, Social Media, Uncategorized
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