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Notes From the Field.

Thoughts and advice from a travel, tourism and hospitality copywriter.

Social Media Boosts Event Marketing

Click Here for a short but interesting article on using social media to promote your event. I’m using these tips in crafting and executing the promo plan for the PRSA-MD Chesapeake … Continue reading…

Categories Events, Social Media

Rant on Professionalism

I hate to do it, but I have to. I simply have to. I need to rant and vent. My biggest pet peeve is lack of communication. Lack of response … Continue reading…

Categories Business Etiquette, Public Relations

YouTwitFace – Thanks, Conan!

“YouTwitFace.” I love it! Conan certainly got it right. Everywhere you go, someone is talking about who they’re friends with on FaceBook, while someone else is twittering away on their … Continue reading…

Categories Marketing Strategy, Public Relations, Social Media, Uncategorized

Apple’s Mac Marketing

Conceptually, has there ever been a better ad campaign than the “Hi, I’m a Mac” series? Seriously. These ads are engaging, entertaining, and creative, while also being informative – subtly … Continue reading…

Categories Advertising, Marketing Strategy, Uncategorized

PR, Marketing, Communications – Oh My

I just spent a jam-packed weekend at the Public Relations Society of America’s (PRSA) Leadership Rally in New York City, and left not only with tons of ideas for our … Continue reading…

Categories Advertising, Communications, Marketing Strategy, Public Relations

Pitchmen – Snake Oil Salesmen or Genius?

If any of you have seen the Discovery Channel’s new television show, Pitchmen, you’re more than likely as fascinated by and addicted to it as I am. The show airs … Continue reading…

Categories Advertising, Infomercials, Marketing Strategy
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Clients are Raving!

Hooks Readers
“Laura consistently displays strong communication, PR and leadership skills...She's a strong, creative writer who understands what hooks a reader."
- C.C., IWIF

Honored to Work With Her
"I would be honored to work with her anywhere and at any time."
- C.C., PRSA Board Member

Gets It Done Right
“I've been consistently impressed with her work, her work ethic and her work attitude.”
-P.H., Mariner Management

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