The Writing Process
I had a hearty chuckle over this graphic I recently came across from Discover magazine. It depicts the writing process timeline, but it could potentially cover all manner of work … Continue reading…
Notes From the Field.
Thoughts and advice from a travel, tourism and hospitality copywriter.
Early Riser
Before I had children, I used to be an early riser. Well, I shouldn’t say that. I still am an early riser, but rather than using that time to read … Continue reading…
Viral Marketing
I’m fascinated by viral marketing, and my favorite commercials are the Apple ads and the new Old Spice ads. So, I personally got a kick out of this video – viral … Continue reading…
Gap’s Logo PR Disaster
Gap has received alot of flak for quietly uploading a new logo to its website; so much flak that, in fact, they have since taken the new logo down and … Continue reading…
Mad Men Genius
As someone who started her career working at advertising agencies, you can no doubt guess that I am a fan of the TV show “Mad Men”. The 1960’s ad game isn’t … Continue reading…
Increase in PR and Advertising Jobs
There seems to be some proof that the recession is turning around – both locally and nationally. Locally, Joanna Sullivan of the Baltimore Business Journal interviewed 10 ad agency heads … Continue reading…
#NewTwitter
Have you tried the New Twitter? While it’s slated to become active as a preview over the next several weeks, you are able to toggle between the two versions until … Continue reading…
Hilarous Marketer-Bashing Video
I honestly think this video is the brainchild of someone in either sales or legal – classic marketer “enemies”. Hilarious stuff – I particularly enjoyed the buzzwords pepperred throughout (yes, … Continue reading…
10 Major Rebranding Disasters
I came across this great article from Business Insider titled 10 Major Branding Disasters and What You Should Learn From Them. Great article, going through some of the more recent … Continue reading…
Twitter Fortune 500
Is Twitter best for small business, big business, or for personal use? We’ll likely continue that debate, but new findings from the Society for New Communications Research (yes, there is … Continue reading…