Is Twitter best for small business, big business, or for personal use? We’ll likely continue that debate, but new findings from the Society for New Communications Research (yes, there is such a thing!) as reported in the March 8 issue of PRnews found that Fortune 500 companies have takent to Twitter in a big way.
According to the study:
- 35% of Fortune 500 companies have had an active Twitter account in the last year, with four of the top five corporations posting consistently.
- The most active industry using Twitter within the Fortune 500 companies was insurance – 13 companies actively tweet.
- Of the top 100 companies, 47 have active Twitter accounts, while the bottom 100 have 33.
Twarketing has a list of the Twitter accounts of Fortune 500 companies. Granted, they’re using the 2008 Fortune 500 list, and their post was originally posted in September of 2008, but it’s still a great resource.