PR, Marketing, Communications – Oh My

I just spent a jam-packed weekend at the Public Relations Society of America’s (PRSA) Leadership Rally in New York City, and left not only with tons of ideas for our Chapter but also with the suspicion that public relations as it has been known for the past 100+ years no longer exists.

Now, I’m more of a mind to think that public relations, marketing, and communications are blending into one field. The standard distinction has been that marketing is about sales and pr is about reputation management, but, honestly, isn’t it all the same now? We all employ the same tactics to achieve the same result – brand management to build/foster a company’s/person’s reputation to, ultimately, increase sales.

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