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Hilarous Marketer-Bashing Video
Posted on April 8th, 2010 No commentsI honestly think this video is the brainchild of someone in either sales or legal - classic marketer “enemies”. Hilarious stuff - I particularly enjoyed the buzzwords pepperred throughout (yes, I have a deep, deep, DEEP hatred of buzzwords). Unfortunately, with all humor is a kernel of truth, and this video touches upon all the stereotypes of the qualities of a bad marketer.
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10 Major Rebranding Disasters
Posted on April 8th, 2010 No commentsI came across this great article from Business Insider titled 10 Major Branding Disasters and What You Should Learn From Them. Great article, going through some of the more recent rebranding disasters we’ve all noticed and wondered about (SyFy/Science Fiction Channel, Tropicana’s new ‘generic’ packaging, Radio Shack/The Shack, boring Capital One logo, the new Pepsi logo [did you even know they had one? I didn't!], Xfinity/Comcast [I've been bellyaching about this one! Love the FIOS rebuttals], and AOL. [though I'm biased on this one, as my husband works there], to name a few).