How do you communicate to your employees? Do you post signs on the bathroom doors? Send out a mass e-mail? Hang up posters in the break rooms? Or, are you more advanced, with an employee newsletter, executive blog, and/or intranet site? Honestly, I’ve been at companies that have used all these approaches, from the bathroom signs to the dynamic intranet site.
Depending on the make up of your company, any and all of these methods can be effective. However, you should also consider utilizing social media. Develop a group for your company on LinkedIn and FaceBook, set up a Twitter feed, and even utilize YouTube and Wikis.
Hey, your employees are on these sites – rather than ignoring that fact, embrace it and use it to your advantage.