Advertising in a Recession

It seems that when a recession arrives, the first things to go are marketing, advertising, and public relations: the staff, the budget, the strategy. However, this is probably the worst move a company can make in a down economy.

This is proven fact. The companies who continued to advertise during the 1980 to 1985 recession had a 256% growth by recession end over their competitors that had stopped or decreased ad spending, per a study by McGraw-Hill Research.

By ‘staying in the game,’ you’ll be the lone gunman, so to speak. You’ll be the voice the customer sees, versus your competitors, who have all stopped advertising. Talk about cutting through the clutter!

Plus, not only will you be able to attract more customers by 1) being the only ones advertising and 2) offering them deals, but you’ll also be able to get some deals yourself on ad spending. When no one else is doing spending ad money, the radio stations, TV stations, and print publications cut their costs in the hope of attracting customers – you.

Don’t fall victim to the lure of saving money by cutting your marketing, public relations, and advertising budgets. Rather, keep that budget in place, and actually earn more money – and  more long-term customers – for your business by keeping your brand in the forefront of your customers’ mind.

4 thoughts on “Advertising in a Recession

  1. Our country had been so much affected by this Economic Recession. there are lots of job cuts and company shutdowns. We are seeing some signs of economic recovery right now and we hope that it would continue.

  2. I think we are also seeing some signs of recovery from the Economic Recession. Of course, we have no idea of how long it will take to completely recover, but some say it’s going to be longer than for the other recessions in decades. I also scanned an article yesterday that said business owners need a new set of tactics to do well during recovery.

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