I came across this great article from Business Insider titled 10 Major Branding Disasters and What You Should Learn From Them. Great article, going through some of the more recent rebranding disasters we’ve all noticed and wondered about (SyFy/Science Fiction Channel, Tropicana’s new ‘generic’ packaging, Radio Shack/The Shack, boring Capital One logo, the new Pepsi logo [did you even know they had one? I didn’t!], Xfinity/Comcast [I’ve been bellyaching about this one! Love the FIOS rebuttals], and AOL. [though I’m biased on this one, as my husband works there], to name a few).
